strong>The Celli Group is a global leader in the sector of beverage and cooling systems, dispensers and accessories. The company, founded in 1974 and headquartered in San Giovanni in Marignano (Rimini), now has about 400 employees in seven production facilities, three in Italy and three in the United Kingdom. It exports its products to over 100 countries worldwide. The mission of the Group is clear: to guarantee end- consumers the best drinking experience and to guarantee producers a great brand experience, all while using the most modern technology.
The MF acquisition followed other three business acquisitions, which also took place across the Channel. Ads2 in 2015, company specialising in the creation of custom towers with a design concept for beer dispensing; Angram in 2017, leader in the production of traditional draught cask beer pump systems; and FJE in 2018. Company operating in plastic injection moulding whose facilities allow for the controlled use of recycled plastics.
MF is the main producer of all types of beer cooler and refrigerated cooling equipment for draught beer in the UK market and with a complete range of excellent quality products recognised by all its clients, among which Heineken, Carlsberg, Molson Coors, Asahi and many regional breweries. With a production capacity greater than 20.00 coolers per year, MF Refrigeration supplies its clients with a complete range of solutions; from the series of cooling products to custom systems for special applications, from post-sale services to reconditioning of clients' equipment.
The Group has always been committed to a responsible consumption of water fighting against the use of disposable plastics. The water market is constantly growing and it is highly dynamic, due also to lots of trends related to new lifestyles, such as health, sport, environmental sustainability, customization and digitization. Lately modern consumers tend to drink more water and to pursue healthier habits, but they want to be acknowledged about whether the environment conditions are respected and the drink dispensing used is sustainable.
The cultural conversion of drinking water consumption has already begun: the production of water cooler dispensers enables a reduction in the consumption of plastic bottles, both at home and in the office, and ensures availability of hot and cold water or beverage without compromising on great taste.
On tap is always better. This is the foundation of the corporate vision. The company has been raising awareness of the many benefits of dispensing for years: from the quality of a drink to the increasingly pressing issue of environmental sustainability.
Today's consumers are increasingly knowledgeable about consumption, and well-being is a priority. Natural and wellness-conscious choices are increasing their market share also in the beverage sector. For this very reason, the Celli Group has developed a wide range of MF coolers and dispensers that allow consumers to stay healthy, making sustainability one of the fundamental factors of the our dispensing equipment production, with the support of the technological research and the constant commitment to innovation.
The drinking experience remains at the centre of the strategy and it is directed towards a total engagement of the user, thanks to the development of digital projects. The new drinking experience does not end at the moment of drinking but involves end consumers and the environment in an unlimited combination of new opportunities.
Discover the entire range of cooling systems by MF Refrigeration, which includes all types of refrigerating solutions: innovative and high performance MF coolers; air cooled remote coolers that can be used as a conventional product cooler or as a large capacity cask ale python cooler; compact beer cooler suited for under bar applications, and so much more.